Pure Tonic has opened Storey County's inaugural cannabis dispensary at the Tahoe Reno Industrial Center, marking northern Nevada's first 24-hour operation. President Jacob Ward designed the facility for rapid, discreet service to accommodate workers at the industrial park along USA Parkway, roughly 25 minutes from Reno. This launch highlights Nevada's evolving cannabis market, where local cultivation partnerships counter national corporate expansion.
Service Tailored for Industrial Workers
Ward emphasized speed and efficiency as core features. Customers, mainly TRI Center employees, seek quick transactions during commutes or end-of-shift rushes. "They're on the move. They're ready to get home, typically, or they're on their way to work and need to get there at a certain time, and we try to move as quickly [as possible]," Ward told This Is Reno. Products and prices align with Reno-area standards despite the remote location.
Local Partnerships Boost Nevada-Grown Cannabis
Pure Tonic partners with MMG Agriculture, a locally owned cultivator, to feature its Comstock Cannabis line. CEO Sarah Rosenfeld positioned the brand as a counterpoint to the industry's corporate shift. "[Comstock Cannabis] is a very Nevada-centric brand," she said. "Given that we started in Nevada, and we've stayed in Nevada, and we've stayed local, I just wanted to bring that out for people so that people traveling to Nevada can try something that is just really specific and specialized for Nevada."
This focus on regional production echoes efforts by Three Nations Cannabis, a tribal-owned brand promoting Nevada-grown products. Three Nations operates dispensaries on South Virginia Street in Reno, in Verdi, and plans another in Spanish Springs.
Navigating Licensing Delays in Storey County
Ward secured the dispensary license in 2018 but delayed opening until now amid regulatory hurdles common in Nevada's cannabis sector. Storey County, home to the expansive Tahoe Reno Industrial Center, had lacked such facilities, creating demand among its workforce. Ward reported smooth initial operations, signaling readiness for sustained growth.
Nevada's cannabis framework, legalized for adult use in 2017, continues to mature with tribal and local players carving niches. Facilities like Pure Tonic address accessibility in underserved areas while emphasizing community ties, potentially shaping consumption patterns in industrial zones.
